During certain times of the year, shoppers at King Soopers in Greenwood Village are likely to encounter young men dressed in bright green tee-shirts somewhere i n the produce department. While examining their tomatoes or thumping their melons, shoppers may find themselves in a cordial conversation with these friendly men about an upcoming Jewish holiday, or about the abundance of kosher items at the grocery store.
And yes, these hip guys are rabbis, too. Rabbis of JOI — the Jewish Outreach Initiative. This is an arm of Aish Denver that takes Judaism outside the walls of that southeast outreach synagogue into places where unaffiliated and unengaged Jews may be.
JOI is the brainchild of Rabbi Yaakov Meyer. In 2011, he unveiled his vision to concentrate on Aish Denver’s mission as an outreach organization.